01. Read
Read the landscape.
Understand the narratives, actors, interests, signals and dynamics shaping the conversation.
Distinctive insight
Sharp thinking
for a world
in motion.
Boutique strategic communications & advisory firm
Context
The world
is in motion.
- Markets shift.
- Audiences fragment.
- Channels multiply.
- Reputations move in real time.
AI is changing how organizations are discovered, understood and validated. Employees, customers, media and stakeholders experience the same organization through different contexts.
Your story
is already
in motion.
What you say is interpreted alongside the conversations, expectations and signals surrounding your organization.
- Competitors are positioning.
- Media are framing.
- Policymakers are forming views.
- Stakeholders bring their own priorities.
- Search, social and AI are creating new pathways to discovery and validation.
Incisive
adjective
Clear, perceptive and direct.
Able to get quickly to the heart of a complex issue.
That's the mindset.
So, we spell it our way.
About us
Boutique
strategic
advisory
firm.
Yncisive is a boutique strategic communications and advisory firm providing senior-level counsel to a select group of organizations navigating reputation, risk, growth and change.
We help clients understand the conversations shaping their reputation, define how they want to be positioned and build narratives that influence the audiences that matter.
Our approach combines strategic communications, media intelligence, stakeholder insight, international affairs and geopolitical context to turn complex environments into clear positioning and actionable engagement strategies.
Select client modelFocused attention.
30+ yearsCollective senior experience.
100% seniorStrategy through execution.
Why
Yncisive.
A boutique model for moments when senior judgment, context and execution matter.
Senior by design
The people shaping the strategy stay close to the work. No unnecessary layers.
Fluent in context
Media, stakeholder, policy, market and cultural realities inform the counsel.
Built across markets
Experience across the U.S., U.S. Hispanic market and Latin America.
Strategy through execution
From insight and positioning to engagement, content and activation.
Our approach
Read.
Shape.
Move.
How we turn context into action.
02. Shape
Shape the position.
Define the narrative, messages and points of view that establish how the organization should be understood.
Clear strategy
03. Move
Move the conversation.
Put the narrative to work across the audiences and channels that shape perception and influence.
Meaningful impact01.
Read
the landscape.
You cannot shape a conversation you have not first understood.
We look across the environment to identify the narratives gaining traction, the actors influencing them, the competitive positions already being claimed and the signals that may become tomorrow's opportunities or risks.
NarrativesActorsSignalsCompetitorsRisksOpportunities
Read capabilities
Understand the environment before deciding how to enter it.
- Media, Reputation & Social Intelligence
- Competitive & Narrative Analysis
- Stakeholder, Policy & Market Intelligence
- Search, AI & Digital Discovery
- Risk & Opportunity Intelligence
02.
Shape
the position.
Insight becomes valuable when it clarifies what the organization should stand for.
We turn context into a distinctive narrative, message architecture and leadership voice that can travel across audiences, markets and moments without losing its strategic center.
Define the storyBuild the voicePrepare the people
Shape capabilities
Define the position, build the messages and prepare the people who will carry them.
- Corporate Positioning & Narrative
- Messaging & Audience Architecture
- Stakeholder & Policy Strategy
- Executive Positioning & Thought Leadership
- Media & Public Speaking Readiness
03.
Move
the conversation.
Positioning only matters when it changes how people understand, decide or act.
We put strategy to work across media, policymakers, stakeholders, employees, customers, digital channels, experiences and moments of risk or opportunity.
MediaPolicymakersStakeholdersEmployeesCustomersDigital channelsExperiencesCrisis moments
Move capabilities
Put the position to work across the audiences, relationships and channels that matter.
- PR & Media Relations
- Public Affairs & Stakeholder Engagement
- Internal & Change Communications
- Digital, Social & Paid Activation
- Content, Experiences & Production
Signature solutions
Signature solutions.
Repeatable ways of applying senior counsel, tools and execution to specific communications challenges. Capabilities are what we know how to do. Signature Solutions are how we package that expertise around recurring client needs.
Actionable Media Intelligence
From monitoring to decision-making intelligence.
- Client challenge
- Leadership needs to know what is happening, why it matters and where action may be needed — not simply receive another clipping report.
- What it is
- A recurring intelligence product that reads media, social and reputation signals through a strategic lens.
- Outputs
- Narrative and sentiment view
- Priority risks and opportunities
- Journalist / outlet influence map
- Forward-looking action recommendations
Competitive Comms Benchmark
Understand where you stand and where there is whitespace.
- Client challenge
- Your competitors are already shaping the category. The opportunity is to know what they own, what is overused and what remains open.
- What it is
- A cross-channel audit of competitors' positioning, messaging, media visibility, executive presence and digital performance.
- Outputs
- Competitive narrative map
- Visibility and message gaps
- Executive / digital benchmark
- Strategic whitespace recommendations
SEO, GEO & Digital Discovery
Be found, be understood, everywhere search happens.
- Client challenge
- Visibility now spans search engines, AI answers and digital platforms at once. Leadership needs to know where the organization is found, how it is described and where it risks being invisible.
- What it is
- An audit of the organization's search, generative engine optimization and digital discovery footprint, benchmarked against competitors and category leaders.
- Outputs
- Search & GEO visibility audit
- AI answer and narrative accuracy review
- Competitive digital footprint map
- Priority fixes and content roadmap
Narrative & Messaging Architecture
Define what the organization stands for.
- Client challenge
- The organization has many messages, but not one clear strategic story that audiences can understand, repeat and validate.
- What it is
- A narrative framework that connects positioning, messages, proof points and audience-specific translations.
- Outputs
- Core corporate narrative
- Message architecture
- Audience messaging matrix
- Proof points and language guidelines
Executive Positioning Platform
Build a distinctive leadership voice.
- Client challenge
- Leaders need a clear point of view that supports the business, strengthens trust and creates visibility beyond reactive moments.
- What it is
- A leadership platform that defines the executive narrative, thought leadership territories and activation opportunities.
- Outputs
- Executive narrative and POV
- Thought leadership territories
- Speaking / media themes
- Owned-channel content roadmap
Media & Public Speaking Readiness
Prepare leaders for high-stakes communication.
- Client challenge
- The message may be right, but the moment demands confidence, clarity and the ability to handle pressure.
- What it is
- Practical, customized preparation for interviews, panels, speeches, crisis moments and sensitive stakeholder conversations.
- Outputs
- Message delivery coaching
- Difficult Q&A scenarios
- Mock interviews / practice
- Performance feedback and refinements
Crisis Preparedness & Response
Prepare, simulate and respond when reputation is at stake.
- Client challenge
- Risk can escalate quickly across media, social, internal and stakeholder channels. Teams need clarity before pressure arrives.
- What it is
- A readiness and response solution that combines risk assessment, protocols, messages, spokesperson preparation and real-time counsel.
- Outputs
- Risk scenarios and escalation triggers
- Crisis protocols and roles
- Holding statements / Q&A
- Simulation and response support
Market Entry Communications
One market. One entry moment.
- Client challenge
- Entering a new market requires more than translation. It requires a local position, stakeholder map and credible path into the conversation.
- What it is
- A communications foundation for organizations entering one new market, whether into the U.S. or into a specific Latin American market.
- Outputs
- Market and stakeholder scan
- Localized narrative and messages
- Media / stakeholder entry plan
- Launch and visibility roadmap
LATAM Media Positioning
One regional story. Multiple markets.
- Client challenge
- A strong corporate story does not automatically travel across Latin America. Each market requires localization, relationships and cultural fluency.
- What it is
- Regional media positioning for announcements, executives, research, events and corporate stories across Spanish- and Portuguese-speaking markets.
- Outputs
- Regional narrative localization
- Market-by-market media strategy
- EN / ES / PT execution
- Earned, owned and paid amplification plan
Digital, Social & Paid Activation
Put the narrative to work where audiences already are.
- Client challenge
- A clear narrative only moves perception if it shows up where audiences search, scroll and decide. Organizations need SEO, social and paid working together, not as isolated tactics.
- What it is
- An integrated digital activation program: SEO/SEM, organic social strategy and execution, paid social and digital advocacy, built around one narrative.
- Outputs
- SEO/SEM & digital visibility
- Social media strategy & content execution
- Paid social & digital advertising
- Digital advocacy & community activation
Our team
Senior by design.
In practice.
The people shaping the strategy stay close to the work.
Yndira Marin
Founder & Managing Partner
Strategic communications, corporate affairs, international affairs, media relations, C-suite counsel and stakeholder engagement.
Full profile
Experience
- 18+ years of experience in global communications consultancies, international business councils (Americas Society/Council of the Americas), and multilateral organizations (Organization of American States).
- Expertise in strategic communications, media relations, corporate relations, C-Suite engagement and positioning, and leadership of large-scale business and policy conferences.
- Has conducted communications protocols assessments for multinational organizations and corporations in Latin America and the U.S.
- Has developed workshops and training sessions focused on media relations and executive communications.
- Rising career in communications consultancies, reaching the role of COO at a multinational communications firm.
Past client highlights
- Delta Air Lines · SBA Communications · Astellas · Philip Morris International · Grupo Financiero Ficohsa · Bank of America · Smurfit Kappa · Cementos Argos · AS/COA · The Inter-American Development Bank · CAF-Development Bank of Latin America · The UN General Assembly · The Government of Honduras
Education & credentials
- Bachelor of Science in Journalism, Medill School of Journalism, Northwestern University.
- Executive Education Coursework, ESIC Business & Marketing School.
- Former Board Member, Young Professionals of the Americas at AS/COA.
Natalia Devita
Partner & Corporate Communications Lead
Corporate and internal communications, executive positioning, transformation, market expansion and complex business narratives.
Full profile
Experience
- 15+ years of experience in strategic communications across the U.S. and Latin America, leading internal programs for technology, cybersecurity, healthcare, financial services, energy and highly regulated sectors.
- Built and led multi-market communications programs across 8+ markets, translating complex business priorities into clear narratives, leadership messaging, employee-facing content and local activation plans.
- Deep experience supporting organizations through growth, transformation, market expansion and regulatory pressure, helping leadership teams create alignment, build trust and communicate change with clarity.
- Led internal communications programs for regional and global organizations, including executive emails, leadership updates, town halls, videos, employee newsletters, internal engagement campaigns and multilingual content across distributed teams.
- Proven ability to turn technical and operational topics into simple, human messages that employees, leaders and stakeholders can understand, repeat and activate.
- Advised senior stakeholders on executive positioning, reputation, crisis communications and cross-functional alignment, connecting communications strategy with business priorities and measurable outcomes.
Past client highlights
- Puma Energy / Trafigura · Mastercard · Accenture · HCLTech · Tigo · NEORIS · Faraday · VU Security · Ekoparty · Diageo · Novartis · GSK · Goodyear · Ministry of Tourism Argentina · Honduras Central Bank · Tequila Regulatory Council · Chubb
Education & credentials
- Bachelor's Degree in Public Relations, Universidad Argentina de la Empresa (UADE).
- Former External Communications Director, Young Professionals and Students Committee, Chamber of Public Relations, Argentina.
- Trilingual: English, Spanish, Portuguese.
How we work
Built around
the challenge.
Different challenges call for different ways of working.
01.
Senior Advisory
Senior counsel working alongside leadership and communications teams on evolving reputation, positioning and business priorities.
02.
Strategic Projects
Defined engagements built around a specific communications, reputation, market or stakeholder challenge.
03.
Signature Solutions
Focused approaches designed around recurring needs such as intelligence, benchmarking, narrative development, market entry and executive readiness.
Sectors
Expertise
where context
matters.
We work across sectors, with particular depth in industries where reputation, regulation, innovation and stakeholder expectations move quickly.
Technology & Cybersecurity
Technology, telecom, cybersecurity, digital transformation and complex technical narratives.
Energy, Infrastructure & Natural Resources
Energy, oil & gas, mining and organizations operating in highly regulated environments.
Travel, Tourism & Airlines
Brands, destinations and experiences navigating different markets, cultures and audiences.
International Affairs & Regulated Industries
Financial services, healthcare, governments, multilaterals and organizations operating amid policy and reputational complexity.
The world
is in motion.
And so is the conversation around every organization.
Let's talk.
- Yndira Marin[email protected]
- Natalia Devita[email protected]